The COVID-19 pandemic has had lasting effects on the way we live, work, shop, and spend time with others. It has also reshaped pharmaceutical sales in key ways. Pharma sales teams that understand the pandemic’s effect on their work gain insight into the “new normal” – and the resilience to address any new challenges on… Read more »
It’s easy to ask candidates what they imagine themselves doing in a given situation. It’s even easier for candidates to give a glowing response to that question. Humans are often optimistic – we tend to give the most upbeat picture of ourselves in imagined scenarios, even if what we actually do is quite different. Behavioral… Read more »
From clinical trials to treatment for both common and rare conditions, the patient experience drives patients’ behavior and choices – and thus has a profound impact on pharmaceutical companies work. Hiring the right people in every department has an impact on the patient experience. Here’s why your choice of candidates matters to patients. 1. Patients… Read more »