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Biotech marketing is one of the most exciting and fast-paced fields available today, and marketing teams need good leaders who can help their companies stay competitive. While good managers are often good leaders, management and leadership aren’t identical skill sets. Seven Traits to Look for in Biotech Marketing Leaders Listening The best leaders put listening… Read more »

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Nearly all managers understand their team’s daily tasks, see how those tasks affect a larger goal, and can explain which team members are best suited to which items on the to-do list. The greatest managers set themselves apart from the rest by cultivating skills that help them become effective leaders, as well as good managers…. Read more »

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When you consider a job offer – or better yet, compare two competing job offers – it’s tempting to look at the salary offering and make a quick decision. If you limit your evaluation to salary, however, you may be missing out. In addition to salary, consider these factors when determining whether the overall compensation… Read more »

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Sometimes, hitting a goal is as simple as making SMARTer choices. SMART is a powerful goal-setting tool that can help marketing professionals stay on track and accomplish what they set out to do. The acronym stands for five traits of good goals: Specific, Measurable, Achievable, Realistic, and Time-Oriented. Here’s how to get SMART about your… Read more »

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Both recent college graduates in sales and marketing and seasoned professionals in these fields know that marketing and sales are about telling stories, making connections, and supporting customers’ needs and vision. But what are the best industries in which to apply these skills? Three Hot Industries for Sales and Marketing Professionals to Work In: Pharmaceuticals… Read more »

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If you struggle to find talented biotech sales reps for your organization, it’s easy to blame the market. However, there are a host of talented people in the market who are making an impact every day. So why can’t you find them? The problem could be your recruiting methods. Waiting to start a search until… Read more »

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Think about the salespeople on your team who receive the most attention. In all likelihood, you spend the most time with those who are struggling. However, top performers can easily become complacent and even dissatisfied if they stop feeling motivated. Use these tips to inspire and motivate your top salespeople to continue to perform. Provide… Read more »

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The healthcare field is full of mergers, as companies seek to maintain or increase their competitive edge by acquiring or partnering with former competitors. For staff at these companies, however, news of a merger can be nerve-racking. What will happen to your job, your team or the culture you’ve grown to love? A merger means… Read more »

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The key to a great medical sales job interview is preparation. The more work you put in before your interview, the more confident you’ll be when you’re in the hot seat. If you’re preparing for a med sales interview, here are six questions you can expect to be asked, with some advice on how to… Read more »

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Finding the best sales and marketing talent can be difficult for biotech companies. Even when you’ve planned your hiring process, chosen specific screening criteria and changed the way you interview, you may find the best candidates are slipping through your fingers. If this sounds familiar, your recruiting strategy may be missing one essential piece: a… Read more »