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Both recent college graduates in sales and marketing and seasoned professionals in these fields know that marketing and sales are about telling stories, making connections, and supporting customers’ needs and vision. But what are the best industries in which to apply these skills? Three Hot Industries for Sales and Marketing Professionals to Work In: Pharmaceuticals… Read more »

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If you struggle to find talented biotech sales reps for your organization, it’s easy to blame the market. However, there are a host of talented people in the market who are making an impact every day. So why can’t you find them? The problem could be your recruiting methods. Waiting to start a search until… Read more »

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Think about the salespeople on your team who receive the most attention. In all likelihood, you spend the most time with those who are struggling. However, top performers can easily become complacent and even dissatisfied if they stop feeling motivated. Use these tips to inspire and motivate your top salespeople to continue to perform. Provide… Read more »

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The key to a great medical sales job interview is preparation. The more work you put in before your interview, the more confident you’ll be when you’re in the hot seat. If you’re preparing for a med sales interview, here are six questions you can expect to be asked, with some advice on how to… Read more »

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Finding the best sales and marketing talent can be difficult for biotech companies. Even when you’ve planned your hiring process, chosen specific screening criteria and changed the way you interview, you may find the best candidates are slipping through your fingers. If this sounds familiar, your recruiting strategy may be missing one essential piece: a… Read more »

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No matter where you are in your biotech marketing career, it’s never too early or too late to think about ways to advance. Career development and growth is a process, not an event – it takes time, effort and strategy. Use these tactics to start moving your marketing career forward today. Cultivate a Portfolio Keeping… Read more »

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The way pharmaceutical reps sell to physicians has changed significantly in recent years, and standing out among a sea of other reps isn’t as easy as it once was. If you are a pharmaceutical rep – or if you manage them – these the four essential fundamentals you should know to stand out and make… Read more »

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We’ve talked about certifications that can help move sales staff forward – but should your company take the lead on providing these opportunities to your sales staff? Here’s why putting certification options in front of your teams can be one of the best decisions you ever made: It raises the bar. Making certification opportunities visible… Read more »

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You know you love marketing – or that marketing looks like a natural fit for your passions. But “marketing” is a huge field, encompassing every conceivable product or service and many that are only just being invented. Where do you head next? If you’re asking this question, pharmaceutical marketing might be the right place for… Read more »

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When thinking about the battle for talent in today’s market, most hiring managers focus on the recruitment process. However, long-term recruitment is directly impacted by your ability to retain top talent. Here are some of the most common reasons top talent quit and what you can do to stop it. Their Boss Almost everyone has… Read more »